LIV Golf Invitational Series Launched in June 2022 with New Formats, Teams, and More Than $250MM in Prize Purses
LIV Golf Investments Providing More Than $400MM in Total Seed Money for Eight Events to Take Place in London, Portland, New Jersey, Boston, Chicago, Bangkok, Jeddah
London and West Palm Beach (March 24, 2022) (Updated August 10, 2022) – LIV Golf Invitational Series launched in 2022 with the mission to modernize and supercharge the game of golf via expanded golf opportunities for fans and players alike. The eight-event series showcases an innovative new golf format that started in June 2022—and features teams playing for more than $250MM in prize purses.
LIV Golf Investments is providing more than $400MM in seed money for the series which is a building block for the next generation of golf. Each event consists of three rounds with 54 holes and no cut, as well as shotgun starts to ensure a faster and more exciting pace of play. As a result, players consistently play head-to-head against their rivals throughout the year, providing fans with an unmatched experience.
Fan research indicates a significant number of new fans are enticed by a faster paced, shorter variation and non-traditional format of play. With smaller fields, fewer rounds, fewer events, shorter playing windows and modified shotgun starts, these events have been designed with fans as the top priority.
“I want golf to grow, players to have additional opportunities, and fans to have more fun. My mission is to help the game reach its full potential and we know the role of golf as an entertainment product is critical to overall participation in the sport,” said Greg Norman, CEO of LIV Golf Investments. “In many ways, we are a start-up. We have a long-term vision and aim to grow. I believe we have a very bright and exciting future.”
In its first year, the series is developing this new golf experience over seven regular season events culminating in a seeded match play grand finale. Four events are taking place in the United States and three events are being staged internationally—with the season-ending event happening late October in Miami. The schedule does not compete with the Majors, international team events or heritage events so players, who are independent contractors, will always be able to make their own choices about where to play.
Team golf has proven it has the ability to produce many of the game’s most exciting moments, and it is at the heart of the new structure. There is a max of 48 players on 12 four-man teams and is a global field with golfers invited from all tours around the world.
“Our events are truly additive to the world of golf. We have done our best to create a schedule that allows players to play elsewhere, while still participating in our events. I believe players will increasingly make progress in achieving their right to play where they want. We will help in any way possible and will provide golfers with opportunities to achieve their full potential,” said Norman.
Total prize purse for the eight events will reach an unprecedented $255MM. The first seven regular season events will carry a total purse of $25MM comprised of $20MM in individual prizes (all players in the field earn a share) and $5MM for the top three teams. Following the first seven events, an Individual Champion will be crowned offering a total purse of $30MM for the top three individuals of the season. The season-ending eighth event will be a team finale that will provide $50MM in total prize funds, with $16MM going to the first-place team.
The LIV Golf Invitational 2022 schedule includes the following dates and locations:
- June 9 – 11: Centurion Golf Club – London
- June 30 – July 2: Pumpkin Ridge Golf Club – Portland
- July 29 – 31: Trump National Golf Club Bedminster – New Jersey
- Sept 2 – 4: The International – Boston
- Sept 16 – 18: Rich Harvest Farms – Chicago
- Oct 7 – 9: Stonehill Golf Club – Bangkok
- Oct 14 – 16: Royal Greens Golf Club – Jeddah
- Dates TBA: Team Finale – Miami
You can watch LIV Golf tournaments live on LIVGolf.com, or you can stream LIV Golf on YouTube and Facebook.
LIV Golf’s commitment to the game includes a major charitable contribution as part of the organization’s corporate social responsibility program.
LIV Golf Invitational Series is owned and operated by LIV Golf Investments whose vision and mission is centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.
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About LIV Golf Investments
LIV Golf Investments is a newly formed company, with group companies in the USA and UK, and with Asian offices to follow. Its purpose is to holistically improve the health of professional golf on a global scale to help unlock the sports’ untapped potential. Greg Norman is the first and founding CEO of LIV Golf Investments. PIF, one of the world’s largest wealth funds, with a diverse international investment portfolio, is the majority shareholder in LIV Golf Investments.
About Rich Harvest Farms
Located less than an hour outside of Chicago, Rich Harvest Farms is an ultra-private, members-only club, consistently ranked in Golf Digest’s “America’s 100 Greatest Golf Courses.” Owned and built by Jerry Rich, the course consists of 18 perfectly manicured holes and is a 1,820-acre showcase of nature and agriculture. With state-of-the-art meeting spaces, numerous lodging options and non-golf amenities that include a private car museum, miles of horseback riding trails and three fully stocked lakes for fishing, Rich Harvest Farms offers distinguished facilities in a luxurious setting.
Rich Harvest Farms has and continues to play host to numerous amateur, collegiate, and professional tournaments. These includes the Arnold Palmer Cup (2021, 2015), Solheim Cup (2009), Ryder Cup Captain’s Challenge (2012) and numerous USGA Qualifiers. This list also includes the Western Amateur (2003, 2015) and Western Junior (2003, 2019). Northern Illinois University Huskies Men’s and Women’s Golf Teams are proud to call Rich Harvest Farms their home course and so the following have also been hosted at the course: NCAA Men’s Division I Central Regional (2007, 2014), MAC Championship (2003, 2012), the annual Rich Harvest Farms Intercollegiate (2010-Present) and NCAA Division I Men’s and Women’s Golf Championships (2017).
A hidden gem at Rich Harvest Farms is the Kids Golf Foundation of Illinois, a nonprofit junior golf organization founded in 1998 by Jerry Rich and longtime friend Don Springer. Today, the Foundation has impacted the lives of over 250,000 youth through golf and its valuable life lessons.